PURE Laundry Detergentis crafted with environmentally friendly and health-conscious ingredients in an ultra-concentrated formula. It dissolves 95% in water—meaning fewer particles released into nature and fewer residues left on your clothes.
But that’s just the beginning.
PURE detergent smells amazing, softens fabrics, and reduces static. Why settle for a product that only checks one box when PURE delivers on all fronts—all while protecting your loved ones, your budget, and the planet.
PURE helps reduce greenhouse gas emissions. So every load of laundry becomes a small step toward a cleaner, greener future.
Perfect for sensitive skin and babies.
Great for cloth diapers.
Efficient in cold water
Can be used on clothes as a stain remover.
Ultra-concentrated formula
Cleans and deodorizes
Biodegradable
Vegan and not tested on animals
Septic system safe
Fantastic aromas
Bulk refill
The detergent with the best value for money, as less as $0,15 per load in bulk
The 10L bag in box is made out of recycled cardboard and represents 90% less plastic. Its dimensions are 13 inches deep x 10 inches large x 7 inches height.
FRONT-LOAD WASHERS (HE) : 20 ml / load. TOP-LOAD WASHERS : 40 ml / load
You can repurpose and recycle these containers at various Toronto locations.